SERDAR UZUNTAS was born and raised in Izmir, Turkey.
He began his career as a Womens designer in Istanbul.
Serdar moved to London to study at Central Saint Martins and to improve his English. In the meantime he continued to work with companies in Turkey but splitting his time between London Milan and Istanbul. During this period Serdar discovered that his desire was to design Menswear.
The debut of Serdar’s eyponymous brand ‘Serdar Uzuntas - London’.
A focused Mens Collection of simple, easy to wear items with interesting details, sometimes taken from Turkish culture. The collection is designed in London, produced in Istanbul in Serdar’s own atelier, with fabrics from Italy.
Serdar’s first Collection is selected by Pitti Uomo to be presented in its ‘New Beats’ section for emerging Designers and Brands.
Serdar returns to Florence and Pitti with his Autumn/ Winter Collection, this time among the other regular exhibitors. During this year he is also invited to present his collection as part of the ‘Mens Day’ of London Fashion Week with a live model installation.
Serdar continues to show his collection at Pitti Uomo and also participates in the first London Mens Collection, with another live model presentation.
June - Serdar participates in the Pitti Uomo ‘ Alternative Set’ with a live presentation.
- His SS14 Collection is selected as one of the top 5 by international fashion research website, WGSN
October - Has debut runway show at the Mercedes Benz Istanbul Fashion Week for SS14.
Serdar drops ‘London’ from his company logo which is now ‘Serdar Uzuntas’
Serdar is selected as the Menswear Designer to represent Turkey for the international Woolmark Prize AW15.
March - Holds his second show as part of the IMG Mercedes Benz Istanbul Fashion Week.
Collaborates with Orta Anadolu Denim with a Mens Capsule Winter Collection 2015 titled ‘Neo Rock Glam’.
June - Presents SS15 Collection at Pitti with a live model presentation. He is asked again to collaborate with Orta Anadolu for another Mens capsule Collection for SS16
February – Serdar is selected as one of 4 finalists for the ‘Breakout Mens Design’ for the WGSN 2015 Global Fashion Awards to be held in London – May 14th.
March – Serdar shows his AW15 Collection ‘Dressed Up – New Tailoring’ during Istanbul Fashion Week.
His collection has been sold in London at Wolf and Badger on Dover Street. Milan, at Dolce&Gabbana ‘Spiga 2’, and in Istanbul at Beymen Blender and Harvey Nichols.